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An affiliate is a commercial entity with a relationship with a peer or a larger entity.
Affiliate marketing typically refers to this Electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as Amazon.com. When the readers of the website click on the link, they are connected to the e-tailer and if they purchase something the affiliate receives a small payment (depending upon the e-commerce site policies), usually a percentage of the money the customer spends. Affiliates can also be referred as publishers. The Hotel and Travel Industry uses affiliate marketing to a large extent...
Corporate structure
A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid the appearance of control. This is sometimes seen with multinational companies that need to avoid restrictive laws (or negative public opinion) on foreign ownership...
